The strengths of this promotional video, produced for Gruppo Atma, are the use of metaphor and an appealing location.
The commercial was entirely shot in the stunning setting of Venice, an incomparable symbol for Made in Italy. Analogy is drawn between products manufactured by the company and artworks.
To reach this goal, the video was mainly shot in a museum where a couple enjoys the works displayed and imagine them as furnishing objects in the everyday environment of their house.
A strong emotional component is communicated through video shooting and high-impact images, for which a red camera was employed.
Authorisation was obtained by Venice Film Commission.
